by Gil Rosen
Filed under: web 2.0
This is a call for all you early adopters who like to ‘check out stuff’. I downloaded Yoomba before the weekend to see what the buzz is about.
I should take some of the blame for what happened but in this day and age there are some basic trust rules between users and service providers. Tricks are Passé.
I’m what you call a ” Next-next-next-launch” guy. Except that with Yoomba, before I realized it, my whole contact list got spammed with invitations to start talking with me. What an embarrassment! I accepted pulling my contact list info because it helps. What I don’t agree with is that when you accept “Start Chatting with Friends now” the immediate result is a 500 emails blast! I humbly believed it means…start using the service.
By the time I noticed what had happened the emails had been sent. I tried to stop, quit…uninstall… but nothing helped, it was too late.
Since I uninstalled the app I can’t even write a negative software review. What is more important is that User Experience and marketing wise they failed miserably. A cheap ‘product’ trick to instigate viral market backfired big time. Beware!
Gil Rosen
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common, RTFM
07.26.07 @ 6:53 amSounds like you need to RTFM on user marketing.
Unless I get a HUGE warning saying - We are about to BLAST 500 emails to your friends “Are you sure you want to continue?” …there is no excuse.
Fix the service don’t blame the messenger!
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i did not experianced the same experiance.i think u have to take the blame for not using it correctly
07.25.07 @ 12:11 am