Google’s mobile version of AdSense is finally in beta. After months of second hand rumors, these news now seem substantiated as Google has put together a mobile ad FAQ page. Ads are available in 13 countries: the United States, the United Kingdom, Japan, Germany, France, Italy, the Netherlands, Spain, China, Ireland, India, Russia and Australia. Advertisers can choose between 12 and 18 characters per ad.

The pricing and clearance processes are similar to the ones already established on the web with one major exception. In the mobile version, the user can actually place a call to the published business. If this doesn’t drive mobile click through price up then I find it hard to know what will.

Will this work? Absolutely! I believe this is exactly what the industry needs to kick-back. Banners are limited and the collective user patience for them is exhausted. Useful, contextual information on the mobile phone can actually add value to the browsing session.