Techcrunch’s “sourced rumor” on a rock star team building the next gen search engine has generated some interesting reactions. Here are some of my thoughts:

1. I am writing about it… after reading about it on TechCrunch - so the headline “stealth” is probably not the most fitting. Note to self “Work on a new Method of Edge Waves in the Physical Theory of RUMOR Diffraction”. For those of you wondering what the fu@#$ I am talking about - This was the mathematical theory on which the F-177 stealth bomber was based on. How about putting a star team together to make sure important projects don’t leak.

2. I hope they do a better job at working on it then hiding it.

3. I personally argued (just a few weeks ago) that MS should be operating in more of a start up mode. I know my “vision” was far fetched but this is a good start, i.e - Big corp engine takes care of the day-to-day stuff…’rock star’ teams work (uninterrupted I hope) on the future. Note to self - “make sure some STARS are left to deal with the day to day stuff otherwise there will be no future…”

4. The rumor states the engine to be “very cool” - reminds me of the time when I participated in a demo that ’showed off’ one of Intel’s new processors. After the running a few heavy apps the processor seemed to handle the load with ease - “how cool is that…Cheer to the the Processor” requested the host [ O.M.G., GET ME OUT OF HERE…was my gut reaction]. Note to self - “Don’t let geeks run your PR show…remember that ‘cool’ is subjective”

5. I’d be much more impressed if a search on live.com under “online word processing” yielded a Microsoft related service in the first 10 results TODAY. Note to self “..make sure to jump ship just before the titanic hits the iceberg”