For those of you who missed the Viacom vs. Google suit

1. How did you come with $1 Billion? Is it the highest number you could think of? A random exponent of 10? And why such a neat number? why not $3.141 Billion? or $2.71 Billion? or simply $GOOGOL?

2. Do you realize what kind of damage this may cause to the MTV brand among young people who actually love music?

3. Are you going to sue gazillion of video sharing sites? Go back to film? Stop technology?

4. How many start-ups have just lost their funding because of this lawsuit?

5. How many artists can be funded by the fees of your legal team alone?

6. What is the magic number for settlement out of court?

7. Is Mark Cuban happy? [Apparently yes!]

I’d like to quote Om Malik on this:

I have argued in response to that comment that Viacom Inc. could have done something about this a long time ago, but didn’t and basically are using this lawsuit to paper over their own incompetence.

Here is proof: Viacom’s MTV vs YouTube traffic and visitor comparisons. See for yourself, who really missed the boat here! (Data Source: Compete.com) So why sue now? My guess is that they have been reading Google’s SEC filings and trying to figure out how to get some of those billions sitting in the bank! 

Do us a favor guys, stop listening to your lawyers, solve it some other way for all of our sake.