by Gil Rosen
Filed under: web 2.0, freedom, business, Gil Bio, social, user experience
Shnick-Shnack is not a word you’ll find in Webster or in Wikipedia but it should get there soon. In one of my recent trips to Europe, someone quoted a big shot CEO for one of the leading mobile operators as saying early in 2000 that “ringtones are shnick-shnacks” or in other words “irrelevant” OR “not significant” ….yada yada yada, 7 years later, they have generated a multi-billion dollar industry.
The context of the conversation was one of humbleness. One should not dismiss what seems like a shnick-shnack service at a wave of hand, with a dismissive ..“…this will never catch on…” attitude. Sometimes people want shnick-shnacks. Sometimes shnick-shnacks let you get personal, express yourself. Fontip is just that kind of thing.
Gil Rosen
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I agree it reminds of Zlango BUT The problem with them is that you have to learn another language which takes time. Most people just want to make messages cooler and not to learn hieroglyphic which both sides need to understand to decipher the message.
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I’m from Israel were we are using fontip and it really is very cool no its not a necessity but it does make you laugh and make you feel unique….so i think they are the next Shnick-Shnack
03.07.07 @ 2:40 pm