Cartoons and Animation are not Video
by Aner Ravon

Pete Cashmore reports about MyToons, “YouTube for Cartoons”, that has gone beta. Aniboom has been live for some time now and is quite an impressive site.

Which brings about the obvious question - can Cartoon or Animation communities hold their own against YouTube? After all, it’s pretty much the same territory. Theoretically, all YouTube needs to do is add a category and customize the interface a little bit. This, by itself, will deter most VCs on grounds of competitive advantage, or lack thereof.

But the point is different. Animators are not some kids sharing Coca Cola and Mentos videos. They need dedicated, undivided attention, like most of us would demand for our own passion. I haven’t seen MyTunes (I don’t have an invitation yet) but Aniboom definitely speaks to it’s crowd better than a generic site like YouTube.

The same applies, of course, to other horizontal services. Think of search for a minute. Do you really think Google search is good enough for all verticals and niches? Of course not! But would a VC invest in a search start up right now? Hmm….

Aner Ravon
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