by Aner Ravon
I got a call from my accountant today. A nice guy, the accountant that is, but generally not one I enjoy getting phone calls from. Personal care taking was never my forte and I always feel way behind the curve. This call was different though. It started with the usual chit chat, then he started inquiring about the new company I have recently joined. Hmm, I thought to myself, he is trying to land us as customers! fair enough, let’s listen!
Sure enough he pitched his “new start up package (very good one, contact me for details) It’s what followed that made it interesting.
“Are you looking for an investment? ” - he went straight to the point - ”We have a new angel club that specializes in early stage start-ups and I’d like to set you up with our members!”
I admit, my accountant was the last person on earth I expected to hear that from, so I naturally went silent for a few seconds in shock. Finally I came back to senses and wondered about whatever drove him into that type of venture. After all, he always reminded me of a pacemaker, not of an entrepreneur. Turns out his customers are the classic type of angel investors and since he has developed intimacy with their finances, what could be more natural than opening new investment paths for them? And who wouldn’t want to belong with an angel club?
I told my partner about it and he wasn’t surprised. He was also approached by his attorney, dentist and plumber. Each one is leveraging their respective intimacy with a wide variety of customers in order to help increase returns and hedge risks. It really got me thinking. I have much more to say about it, but I have some forms to fill out now. My son’s kindergarten teacher is setting up “Bob the Hedger”, a promising new hedge fund, and the deadline for submission is tonight. I’ll keep you posted!
Aner Ravon
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