by Gil Rosen
Filed under: freedom, business, fusion, Gil Bio, mobile, user experience
iSee thy iphone and iThink
Will my iWallet weather in iBlink
iDream thy iPod iHave will stretch
and into an iPhone will iMiracle create
Hey Steve iHope, iDream thy truth become
iDesire thy iPhone to be my one.
iHope thy wait will be iShort
iPatience can not uphold
Oh thy iPhone what have you done
An iChild and iDiot I have become
When you look at the iPhone, whatever you think about it - one thing can’t be ignored:
THE DESIGN IS NOT JUST THE SURFACE, ITS IN THE TOTALITY OF THE PRODUCT.
Noone can escape that notion. Just like fractals, the closer you look, the more evident the design DNA is.
Take the Motorola razor, the winner of numerous design awards and undoubtedly the phone that saved Motorola. The design of the clam shell is unique, the phone’s dimensions are impressive but when you look beyond the skin its shortcomings are in abundance - Motorola have failed to expand innovative physical design to the other ‘parts’ of the phone. Motorola traditionally deliver one of the worst graphical user interfaces of any mobile phone on the market today. There is a total disconnect between the shell (literally speaking) and the inside.
The revolution that Apple brings to the mobile phone industry is its TOTALITY, and its not ‘clam’ deep.
I sometimes look at the Razor with all its awards and think that Motorola might have fluked it.
Why? because it was inconsistent with anything they did in the past, because ever since they did it, their biggest innovation has been to change its colors, because its all about the clam and not about the GUI. It’s a very good design fluke.
Is the iPhone a fluke?
All of the lame prophets (myself included) of the iPhone imagined an iPod with a keyboard. We took two existing bricks (phone and music player) and imagined how they looked after a head on clash.
Apple’s approach was different. To come up with what we see today there must have been such a revisit to the whole concept of the cell phone, that the WHY’s must have been flying left and right. Why keyboard, why right, left,center key - why, why, why. And when the pieces were put back together (with talent of course) the outcome is as great as the guts it took to do it.
Nokia, Motorola, Samsung and company had more resources and time to focus on phones and yet what we see every year is an iteration on the year before. And when they do come up with something innovative (Razor shape), its good enough for them, they’ll take care of more innovation next year/release/model. They (mostly) treat mobile phones as plastic commodities that need better screen resolution and memory for the next release. in contrast and much like the iTune-iPod symbiotic relationship, iPhone is not only about the inside and out, they planed a whole eco-system.
Apple has yet to prove the iPhone is a big seller, have yet to prove its reliability as a cell phone, have yet to prove their sustainability in the mobile industry - that is in their future. What they have proved is that design and engineering should be and are meant to be one of the same. That separating the two creates less than perfect results.
Design is not king - Design-geneering is.
Gil Rosen
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50 Comments so far
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For all the excitement that everyone is experiencing, including myself, I think that until we feel the phone in our very own hands, and see how the experience really is, we wont really know how much of a ground breaker the phone is. I look at it and smile- it looks nice, I loved the presentation by Jobs, but I don’t like him yet again trying to take credit for things done before by others- as far as I know, and I might be wrong (thats a legal refrain), the history of interaction innovation that Job’s likes to “own” is not really his- The Mouse (Douglas Engelbart), the GUI (Xerox Parc), touch screen only phone (more than one has been around for a while), and multiple touch input (again many, but see Jeff Han’s famous demo). That bothers me.
On other levels I look at the phone and see some immediate shortcomings: finding a name in the contacts list is a serial scrolling affair- note how much smarter it is when you enter a recipient in the TO field in the iPhone’s email program- the KB comes up and it does Auto-completion for you. Is this possible for finding phone contacts- maybe- but He didn’t show it. Another miss, for me at least, was that the phone seems to need 2 hands at all times- for me that is a serious problem- I hate 2 handed phones- that’s why I never use clamshell phones. Also note that when he enters text on the KB, he does not use the capability to orient the phone in landscape mode so that the KB is larger and thus enable real 2 handed text entry. That is another miss.
But I have to hand it to him and his team- they have created a wonderful product which I think will positively affect the future of mobile product design. For that I am grateful! Way to Go! And I want an iPhone too.
01.11.07 @ 4:35 pmAnother thought - what do you think happens to it if it falls?? My cell phone has kissed the ground many times - yaiiks….
01.12.07 @ 3:43 pm[…] MacNN reports that “iPhone makes rare appearance at CTIA - Apple’s iPhone has surfaced in the public eye after a long absence”. Have we all gone insane? I mean, I wrote a poem about it but even that can be excused as a ‘momentary lapse of reason’ driven by the peer pressure that surrounds the digiworld we live in. […]
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Indeed a quantum leap for mankind into a new mobile reality.
01.11.07 @ 1:32 pmAny product that causes the poetic muses to awaken must have a spirit beyond its physical existance.
Our only worry must be that MS will emulate it and extiguish this fire.