by Gil Rosen
Filed under: web 2.0, freedom, business, Gil Bio, user experience
I can’t explain the EXACT reason for writing this post NOW but I’ve had it with the Beta label abuse. Beta used to have a meaning, it marked the beginning of something. It set your expectation level, gave a good young company a break. Actually, I do know…I read the completely uninteresting post in techcrunch about google’s new employee stock option plan …yada…yada…yada….what it made me realize is that “Hey….you ain’t no start up anymore…”.
I run a start up…I have a less the 20 people on board…I am scrambling for funds, when we release a version, its a beta. But google…???…sorry…GOOG, your all grown up now. Yes, you are super cool and your apps rock!…I love gmail, gtalk, calander, picasa…the lot, really BUT please do me a favour, if Gmail is beta…then my first release is preAlpha. There isn’t a letter in the Greek alphabet to describe the stage I’m at with my service if Gmail…a 2 year old (even more) or Google news are still Beta’s. Be brave Google…don’t worry, I will hold your hand…move on (and don’t give me some sh@@#$ about it being a legal reason)
Let me and the other young, new, rough entrepreneurs and our new ‘failing services’ reclaim the beta badge for real. And when we are all grown and mature I promise to move on. Honestly I will…within two years or an IPO …whichever comes first 
Gil Rosen
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well put. Your mood regarding Google reflects a recent post in Techcrunch - http://www.techcrunch.com/2006/12/30/googles-tipping-point/
I think they provide an immaculate service but I still hold the opinion they abuse the word BETA
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It’s not how much money you have nor how many people work for you that define if the quality of your work is BETA. The main difference that when GOOG services are crashing (Google’s Orkut Down For 13+ Hours), deleting users emails (Gmail Disaster: Reports Of Mass Email Deletions)or simply provide useless information (Google Top Searches: Based on Everything and Nothing), many people are effected.
12.30.06 @ 8:21 amI think that BETA now days is used more then everything to describe a mental model of work, as if nothing should stand in the path of “innovation”. But when “innovation” and BETA becomes a synonym for poor quality of work, poor design and doing things just because, there when the term BETA becomes abused.