by Aner Ravon
Well, at least much ado about little.
A lot of expected hoopla all over the web today. Techrcunch, Om Malik and Pete Cashmore all report an earlier than expected “Lite” (in other words, censored) launch of YouTube on Verizon’s vCast (vTube?). The service could launch as early as next month (!). Woo-hoo!
Ok… and? Is there a real need and is this the right answer?
Katie Fehrenbacher of GigaOm lists the better and less hyped mobile video services that are already available. And this is a key point - if we put the hot brands aside, what do we have here? If commercial content is censored and explicit content is blocked, How meaningful is a random collection of bloopers on your mobile? because “Lite” means that’s pretty much the offer.
Most people I know do not just transform their Internet experience to their mobile phone. It takes a totally different approach - one much more focused, one that is easy to use and most importantly one that offers real value content. I am not sure YouTube is the ultimate source for that type of content. Then again perhaps the folks at GoogleTube have a trick or two at hand waiting to be pulled.
As an interesting side note, It will be interesting to see if people use vTube to upload video clips to the web. If so, this will be an interesting case study for real life MMS.
Let’s wait and see.
Aner Ravon
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As I recall you didn’t grow up around here but you might remember the Smadar Shir books of nonesense songs which were very popular when we grew up, and I guess every country has its own equivalent. So, anyway, a few weeks ago I took a bus and came across a random group of 14-15 years old boys and girls, who, after some chat broke into songs which reminded me of those Smadar Shir books, as they saw me staring them, a bit amused, they told me it all comes from a website and offered to give me a link. Although I didn’t take them by the offer it only took me a few seconds at home to find that all of these songs were accompanied by rather priitive animation and could be found either on YouTube or on the Israeli Flix (actually that’s the only way you could find them, there was no site in which you could find the lyrics alone). All of those teenagers were naturally equipped with fashionable 3G cellular phones. Just imagine what that 30 minutes trip in a bus would look like once YouTube goes mobile.
11.29.06 @ 7:12 am