Well, at least much ado about little.

A lot of expected hoopla all over the web today. Techrcunch, Om Malik and Pete Cashmore all report an earlier than expected “Lite” (in other words, censored) launch of YouTube on Verizon’s vCast (vTube?). The service could launch as early as next month (!). Woo-hoo!

Ok… and? Is there a real need and is this the right answer?

Katie Fehrenbacher of GigaOm lists the better and less hyped mobile video services that are already available. And this is a key point - if we put the hot brands aside, what do we have here? If commercial content is censored and explicit content is blocked, How meaningful is a random collection of bloopers on your mobile? because “Lite” means that’s pretty much the offer.

Most people I know do not just transform their Internet experience to their mobile phone. It takes a totally different approach - one much more focused, one that is easy to use and most importantly one that offers real value content. I am not sure YouTube is the ultimate source for that type of content. Then again perhaps the folks at GoogleTube have a trick or two at hand waiting to be pulled.

As an interesting side note, It will be interesting to see if people use vTube to upload video clips to the web. If so, this will be an interesting case study for real life MMS.

Let’s wait and see.