IPnions Beyond Just Coverage

The Future of Mobile Applications
by Aner Ravon
Wednesday September 20th 2006, 5:16 am
Filed under: web 2.0, Convergence, mobile

I participated as panelist at this year’s Journey by Ernst & Young and Globes in Tel Aviv. The panel, which was organized by Eyal Kishon from Genesis was about The Future of Mobile Applications. Everybody agreed that the near term (2 years) primary focus of the industry is with mobile content. Getting it off the ground and further used, through additional services and through fine tuning existing services. It’s the longer term focus that got us puzzled a bit.

I, personally, feel very strongly about 2 future directions for the mobile industry.

The first one is personal entertainment. Phones and MP3/Video players WILL converge eventually and the walled gardens will continue to erode. People will face the need to manage mobile media from a variety of sources and then access it on their mobile in a number of ways. The spaghetti of content (user generated vs. commercial), media types, DRM, standards, media delivery alternatives and business models is guaranteed to produce some very successful start-ups.

The second growth area is with mobile commerce. I do believe that in not so long, I will be able to flag a product a like, scan it’s barcode (or RFID) with the phone’s camera, get multiple price offers directly at my phone, pick one and have it delivered with a click of a button. Oh yeah, I will also get a discount from my operator for making a purchase and settling it through my phone bill.

That’s right,  Operators are about to become the new age retail chains, but that’s not where it ends. I don’t think a Walmart MVNO is a far fetched concept. I happen to think billing relationships happens to be the Operator’s most valuable assets. With Operators turning to supermarkets, it is only natural retails chains will look to level the plain field. And why not? If Walmart offered a sponsored mobile phone and then put on top a discount for purchases made via the phone, don’t you think they have just as good a case as Disney or ESPN?


Aner Ravon

Track with: del.icio.us:The Future of Mobile Applications digg:The Future of Mobile Applications newsvine:The Future of Mobile Applications reddit:The Future of Mobile Applications fark:The Future of Mobile Applications blogmarks:The Future of Mobile Applications Y!:The Future of Mobile Applications
25 Comments so far
Leave a comment

A Comment by Buy no phentermine prescription.

Best site for phentermine prescription….

No prescription phentermine. Phentermine without a prescription. Phentermine online no prescription. Cheap phentermine no prescription. Phentermine prescription….

Trackback 04.10.07 @ 6:49 am

A Comment by Tramadol.

Tramadol….

Tramadol cod. Buy tramadol. Tramadol side effects. Tramadol….

Trackback 05.26.07 @ 1:57 pm

A Comment by Buy hydrocodone without a prescription.

Buy hydrocodone without a prescription….

Buy hydrocodone with no rx….

Trackback 07.09.07 @ 7:28 pm

A Comment by download casino games slot flash

In Zeiten von massenhaft Websitenmüll im Internet eine sehr gut aufgebaute Website, nicht überdimensioniertes Design und sehr gut recher-schierte Hintergrundinformationen.

08.13.07 @ 5:08 am

A Comment by tips

Hi I thank you for a wonderful site. You have done very good job.

09.07.07 @ 8:09 pm

A Comment by Zoloft.

Zoloft dosing….

Zoloft common side effects. Zoloft. Zoloft chlorine interaction. Zoloft still depressed. Lexapro versus zoloft. Zoloft side effects….

Trackback 10.29.07 @ 11:58 pm

A Comment by Klonopin.

Klonopin….

What schedule in klonopin. Klonopin. Klonopin anxiety dose….

Trackback 10.30.07 @ 12:09 am

A Comment by Buy perc8cet online.

Buy perc8cet online….

Buy perc8cet online….

Trackback 11.27.07 @ 9:08 am

A Comment by fast pay day loans ac payday

I really like the layout and colors that you chose for this website! It certainly is incredible! :)

01.09.08 @ 12:21 pm

A Comment by Amb9en online shop.

Amb9en online shop….

Amb9en online shop….

Trackback 03.22.08 @ 3:37 am

A Comment by progressive home insurance house insurance

Hello. May I rent your layout for my site? :)

06.10.08 @ 8:36 pm

A Comment by Seroquel xr.

Seroquel xr….

Seroquel xr….

Trackback 07.18.08 @ 9:39 pm

A Comment by glucophage for infertility

glucophage…

glucophage side affects…

Trackback 07.29.08 @ 4:14 am

A Comment by Codeine withdrawal.

Codeine withdrawal….

Codeine drug interaction in dogs….

Trackback 09.04.08 @ 10:56 pm

A Comment by ecasino venezia online

ecasino venezia online…

Soddy taxonomic!easements concentrates seasoning equality …

Trackback 09.11.08 @ 9:03 am

A Comment by buy phentermine now herbal phentarmine

buy phentermine now herbal phentarmine…

boggled:flying owl nuisances?individualism….

Trackback 09.24.08 @ 5:20 am

A Comment by lendingtree

Hi - enjoyed your home page!

09.28.08 @ 8:57 pm

A Comment by can you borrow money from your term life insurance policy

can you borrow money from your term life insurance policy…

annoyances diligent quartered,prospections …

Trackback 10.06.08 @ 8:49 pm

A Comment by bill

bill…

Roentgen converging relations decadent.sunny justifiable …

Trackback 10.25.08 @ 4:02 am

A Comment by www pokerstarts com

www pokerstarts com…

identifier Azerbaijan wrest deign longhand multiplexes,…

Trackback 11.05.08 @ 11:59 pm

A Comment by free texas holdem poker tips

free texas holdem poker tips…

babied!conception coco …

Trackback 11.08.08 @ 3:38 pm

A Comment by quality plan of medical ins on line in mesquite tx

quality plan of medical ins on line in mesquite tx…

administrative otherworldly:aromas …

Trackback 02.25.09 @ 9:20 am

A Comment by Buy codeine.

Canadian buy codeine on line….

Buy 222 codeine….

Trackback 07.09.09 @ 3:22 pm

A Comment by riverbelle casino

I have admire your unselfishness in taking the time to make this web site.

09.12.09 @ 7:24 am

A Comment by click here

Hi I thank you for a wonderful site. You have done very good job.

09.12.09 @ 7:27 am



Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

(required)

(required)