I owe my recent acquaintance with John Sviokla’s blog (bio here) to Guy Kawasaki. The key posting that broke the ice for me was Marketing Remix (with Antony Paoni), which has landed on an astonishingly fertile mindset. I would not attempt to summarize the entry, you should take the time and discover for yourself. The essence, though, is with suggesting an observation and an analysis to the rapidly changing marketing paradigms in this new world 2.0 of ours, a world in which all information is accessible and in which peer to peer communications is always available and immediate. (more…)