One so-called-common-truth I’ve been hearing often lately claims that “web 2.0 is not a venture play”. A strange notion when it follows such a breakthrough in understanding how to implement technology. As a matter of fact, entrepreneurs often see it now as a blue elephant they must dance around when it comes to presenting significant upside potential. For some reason, web 2.0 is perceived by many as the “5th element” – the one factor that finally tarnished the need to separate the “men from the boys”.  With web 2.0 everybody is a boy and man. Right? Wrong! (more…)