Echoing EQO - Mobile Skype
by Aner Ravon
The search for the pioneer was up in the air for quite some time and now it is finally here. EQO communications have released a mobile Skype client - a J2ME application which extends your Skype identity from the PC to the Mobile phone (full coverage by EQO). The one liner is straight forward: “Are you a Skype user? Extend it to your mobile phone”. Reality is more complicated but it seems like EQO took the right approach. EQO offers three main features - Internet calls, Text messages (IM) and Presence. Presence turns out to be the most meaningful feature on the EQO client, but I will get to that later. The Chat feature is nice, however I have SMS already and I don’t use Skype for IM. As a matter of fact, I know very few people who do. With EQO you can perhaps save a bit of cash on text messaging, but more importantly you can verify your Skype party can accept a before you actually make one. A necessity but not a stand alone reason to install a mobile J2ME client.
EQO took a key compromise when it came to actual calling, but one they had to make. They are not using the GPRS network as a bearer for VOIP calls. Instead, they get your Skype account to generate a regular Skype Out call. This way, your phone and your PC are connected via a regular phone connection and the VOIP network is used from your PC using your (assumed) higher speed internet connection. There are a few main advantages to taking this route. One - voice quality and reliability are excellent. Two - it constitutes a business case for carriers. Three - it allows for quick deployment of J2ME clients across carriers and devices (a next to impossible task if VOIP over GPRS were selected). The main disadvantage is one and a primary one - you must have Skype Out credits. Most Skype users I know do not have those. I do, however, and to me this represents a great way to take international calls with my mobile at a fraction of the price. It also allows my friends to not think twice before they call my mobile from overseas. Which leads us to mobile Presence and it’s role. Truth be told, I mobile presence draws a lot of reservations. I think there should be a clear use case and a solid application wrapper around it in order for it to make sense. After all, I carry my mobile phone with me the whole time. I do not want my MSN buddies or my phone contacts to sense when I am in the bathroom or know when my private parts are so-called exposed. Do you? Getting IM nudges on the mobile phone can be annoying. Ignoring those nudges can be insulting. Privacy is not a slogan, it’s an elementary state of mind which I expect my mobile phone to respect. However, the EQO case is different and they make perfect sense of mobile presence. When I expect an international call, or when I wish to make one, it makes perfect sense for me to look for my Skype contacts or to be available for my Skype contacts.
Since I believe EQO will be criticized for their Skype Out credit requirement, let’s touch the so-called alternative - Mobile VOIP. If VOIP has clear value on a PC, a VOIP client on a mobile device is a bit more complicated of an issue. First of all, I can already make voice calls from my mobile phone. Easily. To Everybody. There is no real need. Second, there are quite a few complications involved when it comes to using VOIP on a mobile phone. You need to have a mobile Internet package and you need to get great coverage from the operator. Unfortunately this is not nearly the case with the current state of 2.5G and 3G networks. Add to that the fact mobile Internet is not free of charge and the cost savings become questionable. At the bottom line - EQO made the right choice for the time being.
It’s not that EQO are free of problems. They clearly offer a very early adapter offering. The installation process is complicated and requires installation on the PC and on the mobile phone. You need to have a supported device. 40 devices are a nice start, but they are mostly higher end devices. The widely popular devices such as the RAZR or Nokia 6230 are not supported yet. You must have Skype Out credits and you need to understand what you need them for. It’s not a mass market offering. Nevertheless, EQO has taken a great step at the right direction. Thankfully, there are enough Skype addicts to get the party started. The significance is with market education. People are not aware of the mobile potential of Internet communities and operators have not taken too many steps in educating their subscribers about it. A deal or two in place with well known operators can push both operators and Internet communities (MSN, Y!, Google and AIM) to put similar offerings on the user’s table. Eventually, this will push prices down and converge PC and Mobile networks. Yes, we are still a long way from that point, but one small step for EQO and Skype may signal the beginning of that journey. Fusion award is well deserved!
Aner Ravon
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The skypeout credits requirement is a bummer. I am not sure it is that cost effective.
03.19.06 @ 6:54 am