Israeli Scene going user centric
by Aner Ravon

The Israeli scene has been extremely active as far as web 2.0 is concerned. Some of the activity has been echoes by Michael Arrington who visited Israel and hosted the Techcrunch lunch. Israel has been a telecommunications leader for a while, and if you topple that with growing user centric maturity you get a favorite horse for winning some key convergence races. Interestingly enough, more and more Israeli companies are drifting away from selling “technology enterprise products” and are embracing a user centric approach. Incredimail is one of my favorites in that respect. Incredimail’s founders were not afraid to take on the bully (Microsoft Outlook / Outlook express in their case). They were not afraid to take on a mature killer app (Email) and made it by making it fun and worthwhile for the end users. This, to me, is great inspiration.  

On a related note: My friend Danny Cohen, ex-long time colleague and currently a partner with Gemini, is running Israeli Venture Capital 2.0, a blog about the Israeli 2.0 scene. I have a confession to make: I like Danny and I wish to promote his blog. Seriously, he provides a lot of useful information and I know for a fact that his passion for the subject is genuine.

Aner Ravon
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