by Gil Rosen
All you convergence enthusiasts out there – hold your horses! We’ve got it all wrong! We’ve been fooled to believe convergence is here… well its not… at least true convergence isn’t. You ask why - I’ll start with an analogy. Imagine there are two parallel universes – ‘the water world’ and ‘land world’. Fast forward four billion years of evolution and imagine two parallel cultures have independently developed. Now fast forward additional 2000 years and we’re getting to the reality TV era. Imagine you are now watching a reality contest between two groups – “land” and “water”. Each group is given a challenge (separately) - to invent a means of travel and (oh’ one more detail…they don’t know the other world exists). When it’s time to take a look at the outcome (I’ll skip the emotional drama, group dynamics and commercial breaks) it would be plausible to believe that the ‘water people’ would have invented boats (or something that resembles them) and land people, cars. Now let’s move on to the next challenge. Acquaint the groups with the other world, water with land and vice versa and tell them their means of transport should work on land AND water. What would you get? That’s right! You would get boats with wheels and cars with buoys! Is that what we were looking for?
Gil Rosen
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